Your Future Looks Bright

MALIN+GOETZ

As a result of our highly successful “Check your Bags” campaign, we continued work on the following Malin+Goetz product launch. This time it was centered around a new brightening mask, full of natural enzymes and AHA’s derived from pomegranate, pumpkin and ginger that works to brighten, tighten and sooth the complexion. We created assets that were unique to the product but still instantly recognizable as part of M+G family.

A portion of the campaign was shot at a hotel in New York with four influencers who used the new product, and who also posted assets created during the photoshoot to widen brand engagement.