Never a Dull Day
ERBORIAN
We created a unique campaign tapping top lifestyle influencers framing the storytelling with #NeverADullDay. The vignettes focused on helping our influencers learn to do something they’ve always wanted to know how to do, but never had the chance - reminding them and their audiences to keep growing into the person you want to be with the motto #NeverADullDay.
With millions of impressions, we raised an awareness and desire at scale about Erborian as a brand as they moved into the Western markets.