Unplug Ritual

PURSOMA

The brand first caught attention in 2016 when they made Violet Gray’s editor’s pick, soon after they expanded sales to Net-a-Porter. We were asked to support the brand in the launch of their new detox line at ULTA. We shot, edited, and created an informative & soothing digital campaign to raise awareness and drive in-store purchases.

Pursoma is derived from the French words for ‘pure’ and ‘soma’, an Ayurvedic term meaning transformation of the self. Assets that we created support these core values, they are pure and clean, and they show the full set of natural hand-picked ingredients that consumers get in the finished product.