YSL | Pure Shots

To kick off their big launch we produced a custom influencer and PR mailer inspired by the aesthetics, efficacy, and design of the YSL products. These mailers were interactive and highly instagrammable. Given the success of this PR box, we designed and produced a series of mailers for other YSL products and fragrances, including holiday editions for Mother’s day, launch of Libre and Black Opium fragrances, Illicit Nudes and more.